Today is World Radio Day and I was asked to share my input on radio.
Firstly this year’s theme is Celebrating Radio by youth for youth in safety andsecurity and I entered the field when I was only 17. Looking back at more than
a decade I can honestly say I don’t regret one moment.
Radio is an interesting, yet challenging and demanding space, which
requires and teaches you to respond fast and then think quickly.
Radio is about much more than just entertainment and sharing of
information. Whether you tune in for the latest hit, hear an interview with
your favourite artist, want to be informed with the news, avoid peak traffic
and get a heads up on how’s the weather to plan your outfit – radio has it all.
From a silly joke the one moment, to entertainment the next and on the
flip side a serious debate on current affairs.
Whether you switch on or off and tune in again later, sound will
welcome you back.
Radio has the potential to move through space and reach communities
that even the internet is still struggling to get to – yet the importance of
radio is sometimes forgotten by the masses and ignored by the voices behind the
microphones.
Even though about a quarter of the world’s population is between the
ages of 10 and 24 – and I was one of the lucky ones – there is a lack of young
voices on our airwaves.
Young people struggle to find opportunities in the radio sector – some
being picky by not wanting to start at campus or community radio and others who
feel their voice needs to be on air.
Fact is radio is about more than the voices you hear on air, it’s
about the team behind the scenes that put everything together.
But young people are not only neglected with their representation at
radio stations, but also content on radio stations. We hear very little how
youth issues are addressed and actioned on air.
Dr. Ivy Matsepe-Casaburi, the late minister of Communications, on a
few occasions said community radio is important for our democracy and the
sector.
I agree with the late minister and always told my (community) radio
colleagues: we suppose to work hand in hand with our local authorities as they have
to deliver services in the area we broadcast and we have the medium to raise
and highlight the needs of the communities and what services should be
delivered.
My radio journey started in a newsroom and ironically this is where it
ended, but not after I had to opportunity to walk in different.
My first on air experience was doing a news bulletin: I was nervous
and scared but not excited and before I knew it I was signing off.
My first presenting experience came when I got to co-present the
breakfast show – eventually I got to wake up everyone alone, while I was still
asleep. I was given the opportunity to present a youth show, drive time, Top
30, Saturday breakfast and love show and current affairs.
Apart from the on air experience and journey, I also had the
opportunity to play a role off air and continue to do so.
I went from music compiling to writing news bulletins and also running
the newsroom, assisting the marketing, managing the programs department by
making sure there is always a show. I’ve even been given the task to make sure
the radio station comply with its licence conditions and then there were the
brief stunts by managing the radio station
There’s a saying once the radio bug got to you, it won’t let you go
and this is true!
Over the more than a decade I had the rare opportunity to anchor a
weekly Mayor Show addressing issues and answering questions with the mayor. I
had the opportunity to meet presidents, ministers, premiers and other prominent
individuals.
Radio has taught me a lot of things.
Radio build, develop and strengthen not only my skills but also my character
and for that I will forever be grateful.
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