Metrorail has become synonyms with
unreliable-, miscommunication and incompetent service and the slogan, getting South Africa to work has become getting South Africa to work late or Not getting South Africa to work.
The railway service however has a good story
to tell, sadly one they choose not to, or even to focus on. Not surprising
though, as they do refuse to take responsibility – and again proof, they even
refuse to accept responsibility for something good.
For more than a year now I’ve been
invited to join Metrorail’s Rail Tourism aka Tourism Train on one of their
visits and unfortunately every time something popped up. I was blessed to join
the team on World Tourism Day (this was not planned) on their outing to Simons Town.
To summarize the trip:
We left about 10 minutes later than
scheduled – due to speed restrictions at Cape Town and our train stopped four
times along the route. Now because it’s a tourism train, you don’t get
frustrated that you’ll be delayed, you rather enjoy the scenic view.
A few things caught my attention during
this trip:
- Staff onboard was
friendly and always ready to assist. They made you feel they one of your
friends was the observation by one of the people that was on the train.
- Staff not only traveled with because it’s their job but they are competent. They are well informed and know the area they traveling in. In their tours they added a
personal touch – something that makes you appreciate what they sharing with
you.
- The South African Naval Museum and submarine at Navy Base that we toured are not government
funded aka supported by government and it is so ironic as Rail Tourism (my conclusion) is not supported by
Metrorail big bosses – support is more
than just giving a few funds.
- The team also aim
to build a relationship with the visitors.
My negative comments:
+ There’s not
refuse bags in the train – 80 to 90% of visitors had coffee or a snack with
them when they got in and had to wait until we got off at Simons Town...
+ While Metrorail
gets mentioned, no real marketing about Metrorail is done to encourage the
visitors to make use of the railway service.
+ There were kids
onboard and I couldn’t help but wonder, what if they had to injure themselves –
is there a first aid kit onboard?
I really enjoyed the train trip and not only
the scenery but the information shared at the sites we stopped at.
The Tourism Train was an idea in 2010
and started out as a small project but became a reality in 2011 and it is
really tragic that Metrorail’s big bosses don’t focus on their good story.
The Tourism Train in Cape Town, is the
only of it is kind in South Africa and what makes this a bigger tragedy is that
the two people who can drive telling the good story was there when the
initiative was born: Current Regional Manager was Customer Services Manager in
2010 and the Communications HOD is still in the same position 4 years later.
Metrorail can change their own ‘dark’
image, if only their HODs would focus on the company and telling the good
story, instead of shifting blame and refusing to accept responsibility.
Metrorail’s HODs, area managers and
especially customer services staff can learn a lot from the Tourism team – from
how to engage with customers to communication.
Ps: Special
thanks to Daphne, Keith, Debbie, Joseph and the twins Sibusiso and Sifiso – you
guys were awesome. Someone once told me those around you don’t usual see and
acknowledge what you do and what impact you have – but others do. I’m one of
those others, who appreciate the extra effort you put into making (rail)
tourism a success.